PROFILE
Current Position
Director, User Experience Design @ Toronto-based Syncapse, a provider of social media management software and services, enabling marketing organizations to build, manage and measure their social media marketing efforts.
- Lead, User Experience Desing practice
- Design Strategy / Requirements Definition
- Information Architecture
- Information and User Interface Design
- Graphical Interface Design
- User Research & Usability Evaluations
Previous..
Lead User Experience Architect @ Toronto-based Proximity Canada, a leading Digital, Direct, eCRM and Promotional Marketing & Activation agency.
- Management, Information Architecture
- Design Analysis / Requirements Definition
- Information Architecture
- Information/User Interface Design
- Usability Evaluations
Oponia Networks Inc. Design Director for Oponia Networks, a Communications Software development company based in Toronto, Canada (2006-2007)
Directed the development of sound, user-centered structural design solutions, including Requirements Definition, Information Architecture, User Interface Design and Art Direction.
MacLaren McCann Direct & Interactive Senior Information Architect with MacLaren McCann in Toronto (1999-2006), a leading Integrated Marketing Communications agency in Canada.
As Manager of the Information Architecture group, I shared the responsibility for the development of a unified, interdisciplinary design process.
- Management, Information Architecture
- Design Analysis / Requirements Definition
- Information Architecture
- Information/User Interface Design
- Usability Evaluations
Earlier..
1997-1999: started my interactive design career at Myna Communications.
1985-1996: Architect [yes, the brick-and mortar variety]
Roles
Problem-solver:
- Identify problems, explore possibilities and define solutions
- Solve the right problem at the right stage of the project
Communicator:
- Define clear objectives for effectiveness and efficiency
- Communicate complexity in a easy-to-understand manner
Connector:
- Analysis and synthesis of information from related disciplines
- Fulfill the needs and dependencies of other practices
Mediator:
- Reconcile business objectives / user needs / technological capabilities
Selected Client List
- RIM
- MARS Canada: Uncle Ben's / Whiskas
- Campbell's Canada
- FritoLay Canada
- Gillette
- General Motors Canada
- Nestle Canada
- Rogers Communications [Cable/Wireless/Video]
- Steinberg Media Technologies GmbH
- Art Gallery of Ontario
- Royal Bank of Canada
- Honeywell Canada Ltd.
Focus
Inform the definition of business goals by anticipating the user’s point of view at the earliest stages of the design development.
Articulate constraints, framing the design challenge in a larger context. Define the problem , before working towards a solution.
Express the project goals & objectives relative to client and end-user relevancies.
Develop structural design solutions based on human-centered design methodologies and core values [holistic approach] of the IA practice.
Q: "What are the boundaries of design?"
A: "What are the boundaries of the problem?" / Charles Eames /
A: "What are the boundaries of the problem?" / Charles Eames /